I struggle with the phrase “social media influencer”. In all honesty, what is that?
I totally get I’m clearly not in the demographic that this new social media phenomenon is targeted at but as a mother of 4 daughters, these “influencers” scare the beejesus out of me!
There a saying I’ve always liked …. “You want your brand to be like marmite. Love it or hate it you know exactly who it is.”
I fear this not only sums up Miss Lolo in a nutshell but me also as a person.
It’s been a tough couple of months … trying to helm a very fast growing business and crossing your fingers and toes that you’ve made the right decision … only to realise that these decisions you’ve made in fact haven’t been the right one at all and you’ve let 63,000 followers down. It’s a hard pill to swallow to learn you’ve lost money to international suppliers, orders are going to be delayed or even worse not fulfilled at all and everything you’ve worked so hard for is being derailed by obstacles completely out of your control.
The time was 12:10 on a Saturday afternoon. I’d just pushed out a 10-pound baby in a very fast delivery time. I was stitched up like a Christmas turkey, eating dry toast and willing myself to pee so I could get home.
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